Book description

This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a 'Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students to have hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning; Teamwork, Technology; and Communication.
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  • ISBN: 9780005441893
  • Book rating: 0.7 (0 votes)

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